Is SEO Just Quality Control By Another Name? (1)
When an SEO service is brought into the fray to help a company get more bang for its web buck it’s often the simple things that have the greatest impact. Knocking the title elements into shape, creating human readable URL’s, writing concise page descriptions, sorting out the on page tagging and not least writing great content.
However, describing these activities as Search Engine Optimization suggests some amount of search engine Optimization when in fact all the SEO Melbourne is doing is website quality control. To make the point lets look at some common so called SEO activities and how the W3C suggests these page elements are used correctly.
First the TITLE element. The W3C describes the TITLE element thus:
When an SEO service is brought into the fray to assist a company to get more bang for its web buck. Since users often consult documents out of context, authors should provide context-rich titles. Thus, instead of a title such as “Introduction”, which doesn’t provide much contextual background, authors should supply a title such as “Introduction to Medieval Bee-Keeping” instead.’
So, by writing TITLE elements that use keywords from the content and describe the content all the web page author is doing is using the TITLE element in the way it was designed to be used. Nothing more, nothing less. Sorting the TITLE elements isn’t an SEO activity, it’s just quality control.
Next the URL. The W3C suggests the following for a URL structure.
‘URLs typically consist of three pieces:
1. The name of the protocol used to transfer the resource over the Web.
2. The name of the machine hosting the resource.
3. The name of the resource itself, given as a path.’
So, HTTP – the name of the protocol. http://www.yourdomain.com – the name of the machine hosting the resource and /widgets – the name of the resource itself. Not so much SEO as simply quality control.
Tags: Search Engine Optimization, SEO Melbourne, seo services