What to Find Out When Shopping for a SEO Specialist
Apr 30, 2010 Tech News
When shopping for a Search Engine Optimization (SEO) company or the specialist you need to be aware of certain things. If someone offers you quick results, they can be by pulling his leg. If you are not listed on the search engines for the average duration of the index will take approximately 4 weeks. Someone offering bids in less than coning is you. Web sites that have already signed up and are merely being updated will be faster results.
A guarantee is not always reinsurance. Just because a site shows that they can help you in the stain 1 does not mean that they can deliver. Or, they can you listed under an obscure keyword or related phrase. More legitimate SEO service‘s will tell you no one can guarantee first place on all keywords and phrases. Search engine optimization is not an exact science. Trail and error consistent with the emphasis will help bring your site closer to your goal.
Most SEO Melbourne Expert should give you some information on your site, which is currently being held. You links, keywords, where you rank on the major search engines, and so on. Or, do one by yourself. My article “Google’s assisting hand” show you free tools that can help you assess your position on search engines. Do not go into any SEO work blindly. Knowing in which you are before and after.
But watching your prized phrases isn’t all the voyeuristic SEO can glean from some real-time guerrilla work. If you create lot’s of text your site will be attracting plenty of long tail traffic. Sometimes the traffic is landing on a long forgotten deep linked page you last looked at a year ago. Seeing it attracting traffic refocuses the mind on that missing call to action or sloppy layout，andI spent about an hour on some real time SEO analysis this week.
Tags: Search Engine Optimization, SEO Melbourne, seo services
Google Buzz and SEO
Apr 3, 2010 Tech News
Everyone has been ‘buzzing’ around the new social media platform launched by Google recently – Google Buzz. There is nothing outstanding about the layout – it’s a sort of Twitter meets FriendFeed design. The major difference (and advantage) Buzz has over the existent social networks is that it is integrated into your Gmail account. There are many other interesting features which have been discussed in much detail across the internet, hence in this article I will just concentrate on SEO Melbourne implications of Google Buzz.
For Search Engine Optimizers, the two interesting aspects of Google Buzz are:
1. The ‘implicit’ priority that Google Buzz will get on the Google Search Engine
2. The ‘auto-following’ – you can leverage Gmail to grow your social network more rapidly (compared with Twitter) since Buzz has a built-in viral feature by auto-following contacts
For the past few years, Google has moving towards a trend know as ‘real-time’ or ‘blended’ search. On your search result page you won’t only see organic (free results) and sponsored ads but also images, video, Twitter, MySpace and news posts (all as it happens). The opportunities for SEO service here are:
1. Google may interpret links from these posts to your website as having some marginal impact on your PageRank.
2. Buzz is already linked to Gmail and Google says that public Buzz will be indexed on Google search engines (have a look at the launch video). Google is also indexing Twitter posts; all of this encourages an SEO to see Buzz as a powerful tool
3. The posts themselves may show up on Google searches and give you some temporary visibility for free and for your target keywords.
I may be speculating here but I believe that Google Buzz might get a slight advantage when it comes to ‘real-time’ search, after all its Google’s baby.The mere chances for SEO service here are presenting to you below: 1 Google may explain links from these posts to your website as having some marginal impact on your PageRank. Buzz is already linked to Gmail and Google says that public Buzz will be indexed on Google search engines (have a look at the launch video). Google is also indexing Twitter posts; all of this encourages an SEO to see Buzz as a powerful tool.
Tags: Search Engine Optimization, SEO Melbourne, seo services
Is SEO Just Quality Control By Another Name? (2)
Mar 10, 2010 Tech News
Now the META DESCRIPTION. The W3C describes META data thus:
‘HTML lets authors specify meta data – information about a document rather than document content – in a variety of ways.’
So using H1, H2 tags and so on is easily creating a logical breakdown of a page and its contents, not really SEO, just quality control. Websites always neglect these fundamental elements in support of bells and whistles. Not really SEO services, just quality control.
Finally the on page tagging. The W3C describes headings thus:
‘A heading element briefly describes the topic of the section it introduces. Heading information may be used by user agents, for example, to construct a table of contents for a document automatically.’
So using H1, H2 tags etc is simply creating a logical breakdown of a page and its contents, not really SEO, just quality control.
Websites often ignore these basic elements in favour of bells and whistles. In short they have no quality control intrinsically built in during the build phase leaving the SEO, I mean quality control inspector, to pick up the pieces.
You can stretch this point further. Links, the much abused life blood of a page’s performance, exist to let other people know about useful resources and if page A links to page B it implies trust and effectively a vote of confidence. Of course, links are abused and must be on Google’s radar for algorithm updates. That aside securing links ethically is simply part and parcel of owning and running a website, it’s not specifically an SEO Melbourne activity as every website owner should surely be looking to establish their site as a trusted source of information and links supply that trust.
Anyway, that’s enough for now. It’s just a point of view but when you think about it you wouldn’t call a mechanic a car Search Engine Optimizationer just because be puts oil and water in the respective orifices. Putting oil and water in is a given just as constructing a web page correctly should be.
Tags: Search Engine Optimization, SEO Melbourne, seo services
Is SEO Just Quality Control By Another Name? (1)
Mar 10, 2010 Tech News
When an SEO service is brought into the fray to help a company get more bang for its web buck it’s often the simple things that have the greatest impact. Knocking the title elements into shape, creating human readable URL’s, writing concise page descriptions, sorting out the on page tagging and not least writing great content.
However, describing these activities as Search Engine Optimization suggests some amount of search engine Optimization when in fact all the SEO Melbourne is doing is website quality control. To make the point lets look at some common so called SEO activities and how the W3C suggests these page elements are used correctly.
First the TITLE element. The W3C describes the TITLE element thus:
When an SEO service is brought into the fray to assist a company to get more bang for its web buck. Since users often consult documents out of context, authors should provide context-rich titles. Thus, instead of a title such as “Introduction”, which doesn’t provide much contextual background, authors should supply a title such as “Introduction to Medieval Bee-Keeping” instead.’
So, by writing TITLE elements that use keywords from the content and describe the content all the web page author is doing is using the TITLE element in the way it was designed to be used. Nothing more, nothing less. Sorting the TITLE elements isn’t an SEO activity, it’s just quality control.
Next the URL. The W3C suggests the following for a URL structure.
‘URLs typically consist of three pieces:
1. The name of the protocol used to transfer the resource over the Web.
2. The name of the machine hosting the resource.
3. The name of the resource itself, given as a path.’
So, HTTP – the name of the protocol. http://www.yourdomain.com – the name of the machine hosting the resource and /widgets – the name of the resource itself. Not so much SEO as simply quality control.
Tags: Search Engine Optimization, SEO Melbourne, seo services