What Effect Does Google’s Search Algorithm Bear On Your Ability To Understand SEO
Jan 2, 2011 Tech News
Have you read Google’s application for a patent on their search algorithm?. The US Patent and Trademark Office Application document discusses a lot of things that would be an interest to those doing SEO analysis. For example, link spamming was discussed rather extensively in the application. The United States Patent Application (#0050071741) has set comprehensive limitations on aggressive link building which I support because of the advent of Linking Psychosis.
HERE’S SOME OF MY SEO ANALYSIS OF GOOGLE’S ALGORITHM:
But what doesn’t sit well with me is the way they perceive the worth of web pages by how popular it gets. I don’t believe in the idea that popularity should be perceived as having a higher importance but this seems to be what the document say.
ADVERTISING DISPLAYED ON YOUR SITE HAS AN EFFECT ON ONES RANK TOO
Another fascinating component in the application is the way they will rank a website resting on which kinds of advertisements appear on your site. So, if a big advertiser like Amazon placed an ad on your page, then this will get high ranking for your website. That’s good news for websites that get to have high-profile corporate names place ads on their pages. But the question is that lets say you have certain services or products available for purchase on your website, would you run an Amazon advert for the identical services or products in order to get high rank? Why would anyone promote the competitor’s products or services just to get high rankings on search engines? Come to think of it, I wonder how Google will choose the online business who will provide the increase in rankings to the websites where their ads appear in. To me this is another case of giving extra value to being large and famous rather than putting more value on the attribute and relevance of a website. The document also talks about past data in relation to a website ranking in a given point of time, emphasizing how its popularity rapidly surges specially when it comes to website visitors every time the website is 0 and how it consequently alters its rankings.
One more aspect that needs mentioning is assigning the value of pages based on user maintained and generated data that looks through your browser’s bookmarks and favorites. Now that makes me question if this algorithm element is within the limits of user privacy. Would you permit Google to crawl into your computer and find out what sites you have bookmarked and saved in your ‘favorites’ folder?
CAN THE AGE OF A DOMAIN AFFECT GOOGLE SEO?
In addition, Google will also reference your browser’s cache files as a means of calculating the value of a website. The document also suggests that search engines will monitor cookies to learn of the changing interest (could be upward or downward) of a particular document. This could also challenge the limits of privacy as well. The application document ,in addition, has provisions on applying further penalties on up and coming websites by assigning them poor standing over a prolonged period of time. For algorithms that are not readily detected and for long term purchases of domain names, the application document maintain that “certain signals may be used to distinguish between illegitimate and legitimate domains. For example, domains can be renewed up to a period of 10 years. Valuable (legitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith.” If that’s the case, then it becomes crucial to simply expand the term of your domain name registrations and it will guarantee you of improved ratings than those who have registered for a shorter period.. If approved, this will also change the domain name market since domain name registrations will become an important factor in a determining a website’s ranking. This proposition could result in domain names being be bought and sold rather than leaving them to expire at the end of their registration periods. Do we see the selling of domain names as becoming a rewarding business? We’ll find out over time if that happens.
THOSE STARTING TO UNDERSTAND SEARCH ENGINE OPTIMISATION NEED TO KEEP THIS IN MIND:
The patent application also adds that it will be penalizing sites that are connected to ‘illegitimate’ domains. I hope they discover a technique to determine if the links are from competitors that want to discredit a site by purposely linking the competitors’ sites to ‘illegitimate’ domains. With all this buzz about links associated with better page rankings, it appears that older content will be at a disadvantage because it is old and therefore it will possibly be on the losing end when it comes to getting new links. But then again if the content is still valuable and applicable then to some extent it could still get links to it. Coming now to anchor text, the patent application Unique Words, Bigrams, and Phrases in Anchor Text are crucial factors in determining rank. This means that if links accumulate, they would differ as to how website owners link to a document. Some of them would use the document’s URL to embed the link, some others would use “Blog This” link from Google’s blog site Blogger to get the page title among so many other ways to link a document.
HIGHER CLICKTHROUGH RATIOS AFFECT GOOGLE SEO:
One last major issue in the application document is the ‘clickthrough’ data that Google determines from their search engine results that give sites higher rankings if they get high ‘clickthrough’ ratios from the Google Search Engine Results Page. The document states that Google can check the number of times that a site is clicked through from the search results page and even the amount of time that users spend looking at the document in the link. This is where Google gets some of the data on how a page is ranked. With all the interesting things illustrated in the patent application document, I imagine it would be a lot more exciting to pick up the people’s responses to the content of the document. So get ready to hit the forums and see what the people have to say.
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Tags: internet marketing, page rank, ranking, search algorithm
Do You Make These Business-Killing Affiliate Marketing Mistakes?
Jul 7, 2010 Tech News
Affiliate marketing is a game where it’s the survival of the fittest. So if you’re a fighter, then your chances of success will increase significantly if you just learn the typical mistakes made by so many thousands of good people just like you. One very nice thing about this environment is you can easily learn the mistakes others make, and then just don’t do them. You don’t have to make all the mistakes yourself, but instead, analyze what didn’t work for the others and ensure you don’t make that mistake. There must be countless ways you can trip yourself up with marketing online. Jumping around from this strategy to that technique without ever giving any of them a real try leads so more business failure than anything else. You can dramatically increase your chances of success if you just have patience and see it through without quitting. Stay away from anyone who claims you can make 5 figures your first month in business. Ok, good – moving on we’ll share some affiliate marketer mistakes you can learn from and avoid.
If you want to guarantee that you’ll never make money, do this: Pick the wrong product to market as an affiliate. When you’re starting out to promote affiliate products, your main goal should be to choose a product that is in demand. That’s why you need to learn how to do proper market research before ever attempting to market anything. Yet it’s natural and normal to do as all the others and promote a popular product. Nothing wrong with that if you’ve done it before and the land is familiar. A fantastic new program can be seen at this Halloween Super Affiliate page
That’s fine, but when you start marketing that popular product you’ll probably meet all the heavy-hitters of affiliate marketing. The work-around for this is to find a similarly high quality affiliate product that is not as popular as all the rest – less competition, easier to succeed. There are hundreds of good products available in the market that you can promote for a commission, but choosing the right one is important. Test and run small marketing campaigns with different markets and different products.
Not knowing about the market you’re getting into is another mistake that you should aim to avoid as an affiliate. Good market research will determine if you even want to try to sell something to them. You’ll find out, through good research, if it’s a market worth giving any attention to, or not. Ignoring this part is taking a risk because they may not be a market that buys anything online. Apart from that, it becomes difficult to create a relationship with your subscribers/visitors if you are unaware about the niche. It’s all about details; the things they like, want, problems they have, etc. This is why always take out time to first do your homework and then choose a product based on your research. If you want to know the latest craze in marketing have a look at this Halloween Super Affiliate webpage
Just the way it’s not right to promote too many products at a time, it’s also not right to focus on one single affiliate product, without experimenting with the others. Many people like the idea of having a choice, so you’ll make more sales by offering more than one product.
Affiliate marketing contains certain skill sets and other knowledge, and it’s no state secret either – so just learn what you need and then take action. Relationship building is just as important as knowing how to capture and drive traffic to your offers – then, presell them with good and honest information.
Tags: affiliate marketing, home buisness, internet marketing, make money online
Accelerate Your Business’ Internet Marketing Success with P.T.A.
Apr 21, 2010 Tech News
The Internet has become indispensable and practically no business, author or speaker can succeed without using the Internet as part of their marketing strategy. Despite this, while many people use the Internet for their own personal needs, they are confused how they can actually use it to benefit the sales of their own products or services.
If you are like most people, you have been overwhelmed with Internet marketing strategies, and have no idea where to start.
The process for Internet marketing success is almost exactly the same for every business, author or speaker, and hasn’t changed in almost 15 years! The problem is that most educational resources on Internet marketing tell you a piece of the process without identifying where on the timeline it falls or how it fits into the rest of the process.
Try to avoid getting hung up on any particular strategy until you fully understand your P.T.A., which is the foundation for success on the Internet:
P: Plug-In
Discover and “plug-in” to where you currently fit into the Internet marketing process. Is this your first experience with Internet marketing? Or do you have some knowledge, but can’t seem to tie it all together? Pinpoint where you fit into the process, then plug in to the resources and tools that you need for your specific situation.
T: Team-Up
The next and most important step for any small business owner, author or speaker is to team up with those that can help implement the process. Unless your profession is actually Internet marketer, you are better suited working at what you do best, not sitting at the computer trying to get a degree in Internet marketing. And most people’s strategy of hiring a random website designer from Craigslist or oversees just because they don’t cost much rarely works.
What you are looking for in outsourced help is someone (or a group of someones) who are interested and sensitive to your unique business and concerns, and who has a wide range of expertise in Internet marketing. Since your business is always changing, you will benefit from forming a dedicated team now that will grow with you over the years and has the technical expertise to plan your business strategies for now and into the future.
A: Accelerate
A website alone, without analyzing where you fit into the process will result in not fully realizing the last step of accelerating your success. Knowing a little of this or a little of that is useless unless you know the process and where you are in it, and have a team of resources available to help you implement it. Once you have done that, your business success from the Internet will start to fly.
Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years. He specializes in Internet marketing solutions for the small business owner, speakers and authors. Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.
Tags: author, internet marketing, online marketing, sales and marketing, small business, speaker, website marketing
Getting Precise Web Page Targeted Visitors Via Keyword Assortment
Apr 19, 2010 Tech News
Getting precise web page targeted visitors is heavily dependent on your choice garden salad of key phrases. Unless a person offer specified in addition to valuable instructions for your website, a possible consumers will be not able to look for a person.
If your key phrases really are too basic, you’ll find your site in a quite economical industry and also you will probably be struggles to completely overcome an incredible number of other established internet sites utilizing the same key phrases.
A person’s keywords is the foundation of your advertising and marketing approach. If and when they are not very well decided, chapter 13 on the toughness of the advertising strategy, targeted web site customers will probably be {nigh} impossible. Countless people believe people recognize the actual actual terms for the purpose of research key phrases. Sadly, unless of course precise actions usually are followed, they will can be wrong. It is never easy getting objective while immersed within the gathering place of the industry network, and that is the reason they’re struggling to pick essentially the most efficient keywords and phrases. Business enterprise buyers will want to help you consider comparable to their buyers.
It’s hardly any excellent just simply {jotting} down the listing of prospective search terms along with terms oneself. Approach seeing as a lot of possible consumers seeing that feasible to get tips plus his option involving words used while they’re looking the actual browse machines. You may probably look for out there that a client’s understanding among your business is usually substantially diverse. Suggestions with clients is actually very helpful. You will uncover you can find phrases together with terms that they come on the top of which are unbelievable to obtain been recently thought related to by simply you actually. Once you have collected a person’s key phrases along with terms, by simply many implies increase a personal written text to the checklist.
If or when one presently possess a big listing, you’ll have to have to make sure you decrease a record in addition to limit the idea lower to some decide on few search phrase and additionally phrases which will direct response specific web site site visitors so that you can your business. You are fascinated within individuals clients who’re a lot of probably to create a new purchase instead of those just reading. Throughout examine ones own word listing, these further well-known the latest key phrase may be the further opportunity than it becoming grabbed because of the seek out applications. A popularity with keywords and phrases could be graded, with the score being determined by true lookup motor activity. Unique program to help fee any text is without a doubt accessible, but it must you should be borne around thoughts that much more common some term could be the higher the particular look for engine position which experts claim wants being climbed to.
Popularity of it’s own is certainly decrease of for any key phrases to become any great preference. A search term needs to be mainly because distinct because probable by means of your business as the much more distinct all the key phrases that much better the opportunity on the specific targeted visitors discovering anyone. In case your key phrase isn’t fairly special enough you are likely to pick up visitors, but am not your needed targeted potential customers in which could be most likely to buy.
As soon as you have established a search terms for ones web page, the particular work on your own web page is not finished. Seek motor vary, developments change, subsequently there is a continuous will need to evaluate performance. There is certainly software program on the market which so that you can will support most people analyze customer routines regarding customer number of visitors, thus enabling people to consider where search phrases will certainly likely bring everyone essentially the most buying customers. Intended for achievement with the seek out motor continuing investigation of the search phrases will be essential. This particular is really a formula meant for moving forward to have specific websites traffic.
Tags: affiliate marketing, business, internet marketing, marketing, Money, online business, work from home