Is SEO Just Quality Control By Another Name? (2)
Wednesday, March 10th, 2010 Now the META DESCRIPTION. The W3C describes META data thus:
‘HTML lets authors specify meta data – information about a document rather than document content – in a variety of ways.’
So using H1, H2 tags and so on is easily creating a logical breakdown of a page and its contents, not really SEO, just quality control. Websites always neglect these fundamental elements in support of bells and whistles. Not really SEO services, just quality control.
Finally the on page tagging. The W3C describes headings thus:
‘A heading element briefly describes the topic of the section it introduces. Heading information may be used by user agents, for example, to construct a table of contents for a document automatically.’
So using H1, H2 tags etc is simply creating a logical breakdown of a page and its contents, not really SEO, just quality control.
Websites often ignore these basic elements in favour of bells and whistles. In short they have no quality control intrinsically built in during the build phase leaving the SEO, I mean quality control inspector, to pick up the pieces.
You can stretch this point further. Links, the much abused life blood of a page’s performance, exist to let other people know about useful resources and if page A links to page B it implies trust and effectively a vote of confidence. Of course, links are abused and must be on Google’s radar for algorithm updates. That aside securing links ethically is simply part and parcel of owning and running a website, it’s not specifically an SEO Melbourne activity as every website owner should surely be looking to establish their site as a trusted source of information and links supply that trust.
Anyway, that’s enough for now. It’s just a point of view but when you think about it you wouldn’t call a mechanic a car Search Engine Optimizationer just because be puts oil and water in the respective orifices. Putting oil and water in is a given just as constructing a web page correctly should be.